Context
Mamapapa is a family product shaped around a real user workflow. The work combines product framing, interface design, engineering, and production readiness in one delivery path.
mamapapa
Bilingual pregnancy and parenting app for Belgian families, with shared tracking, community forums, and an AI assistant for parenting questions.
Context
Mamapapa is a family product shaped around a real user workflow. The work combines product framing, interface design, engineering, and production readiness in one delivery path.
Challenge
The product needed to make a complex workflow feel clear while remaining reliable across devices, languages, and the operational constraints behind the experience.
Approach
We translated the core journey into small, testable slices, connected the right data boundaries, and kept security, accessibility, observability, and recovery visible from the first release.
Outcome
The result is a focused product foundation that can be measured in real use and extended without replacing the core architecture.
Delivery scope
Bilingual pregnancy and parenting app for Belgian families, with shared tracking, community forums, and an AI assistant for parenting questions.
Discovery, UX direction, full-stack implementation, integration work, release support, and production verification. Stack: Expo, React Native, Next.js, NestJS, PostgreSQL, Stripe, i18n.