Context
HaloApp.be is a communications product shaped around a real user workflow. The work combines product framing, interface design, engineering, and production readiness in one delivery path.
haloapp-be
A mobile-first business communications workspace for VoIP, SMS, WhatsApp, and team extensions.
Context
HaloApp.be is a communications product shaped around a real user workflow. The work combines product framing, interface design, engineering, and production readiness in one delivery path.
Challenge
The product needed to make a complex workflow feel clear while remaining reliable across devices, languages, and the operational constraints behind the experience.
Approach
We translated the core journey into small, testable slices, connected the right data boundaries, and kept security, accessibility, observability, and recovery visible from the first release.
Outcome
The result is a focused product foundation that can be measured in real use and extended without replacing the core architecture.
Delivery scope
Halo brings encrypted VoIP calling, team extensions, SMS, WhatsApp messaging, and PBX connectivity into one mobile workspace for Benelux businesses. The iOS release pipeline is active and the public landing page is live.
Discovery, UX direction, full-stack implementation, integration work, release support, and production verification. Stack: Expo, React Native, VoIP, WebRTC, Asterisk, Twilio, Push notifications.